A spoonful of this is pure bliss
For those who are curious, that's Good Shepherd Ube Jam... a popular Baguio treat that I just appreciated as i finished half a jar. A spoonful is never enough. I need a third or more. It's better since I like how smooth it is, almost like silk on the mouth and how it tastes just right ... not too rich, not too sweet, not too powdery or what not. I prefer this over the other kind due to the texture, but the other one, popular as it is too, ain't so bad as well.
Best enjoyed: Alone. not on bread or what. Try savoring it by the spoonful. :-)